REVIEW: Seiko SKX009 "Pepsi Diver"


The watch reviewed here, is the Skx009K2 model with jubilee bracelet.

The Seiko Skx009, also known as the "Pepsi Diver" due to its red and blue colors on the bezel, is simply put an amazing watch. 

Due to its affordable price, ISO 6425 (divers watch certified), automatic movement and rugged divers design, it is in the watch community considered a highly sought after watch, when you choose to get your first automatic timepiece. 

Seiko first released the Skx series (007-black bezel and 009-pepsi colored bezel) in 1996, where their goal was to produce a robust divers watch, which had 200m water resistance and designed for divers, who didn´t like the idea of using their aprox. 20-times more expensive Rolex Submariner. 

Seiko Skx009 exploring 

The SKX009 Tested in Greenland 


My watch was bought on a Danish website called Uniwatches (linked under here), but many online stores has them (including Amazon of course...).

I haven´t found any SKX009´s in Danish retail stores, eventhough I have looked quite extensively... 

Price (14/10-2017): 2,299 DKK or Amazon: $208


Review of Seiko SKX009

This particular watch reviewed is my own, which I got as a present for finishing my studies as an engineer.

At this moment of writing I have had it for 9 months and have taking it through various trips around the world, mostly used as an everyday watch and it still ticks flawlessly to this day.

Seiko SKX009 



    • Case diameter: 42mm
    • Case thickness: 13mm
    • Band width: 22mm
    • Movement: Automatic 7s26
    • Crystal material: Hardlex
    • Water resistance: 200m
    • Uni directional bezel (one-way turning)
    • Case and bracelet material: Stainless steel
    • Day-date display
    • Lume on hands


Dial & Lume

Right when you look at the watch, you get a beautiful blue dial, showing the time and a day-date display located at the 3 o´clock position.

Seiko SKX009 dial

In dark the hour markers (round dots around the sides) light up, which mainly was meant for divers at deep sea levels, but definitely helps when the sensor activated lightbulp and timer on the bathroom turn the lights off. ;-) 

The lume is a luminova style paint, called Lumibrite.



It has a uni directional (it only turns counterclock wise) bezel, with red color from 12 o´clock to 4 o´clock. 

Seiko SKX009 review

SKX on a NATO, location: Uganda


The red color marks an average diving time, giving the diver 20mins to perform his dive and be up again before the minute hand has ticked over the red color on the bezel. 

Paired with a unirectional bezel, the diver has no chance of turning the bezel clock wise, which could end up fatal, as he would think he has more time (meaning oxygen) to dive. 

For everyday users, its just nice to have a timer for your pizza.... 



Tucked in at the 4 o´clock position, we have a screw down crown, which lets you set the time, day of the week and date.

A nice thing about having the crown at the 4 o´clock position, is that you don´t get any annoyances or marks on your hand, when bending your wrist. 

Seiko Skx009 crown 


Case & Crystal 

Made of stainless steel with a polished finish and smoothed edges, the case is very well made, you get the sense of good craftsmanship when holding the watch. 

Seiko Skx009 crystal

The Skx´s crystal is made of Seiko´s hardlex, which is a toughened mineral glass, which is highly resistant to knocks and scratches. So far I have not have any scratches in my watch´s crystal. 



Out of the box, the version I have is called Skx009K2, it comes with a stainless steel jubilee bracelet, which has a double lock and is adjustable on the clamp and the bracelet itself. 


Seiko Skx009 bracelet 

Although I must say I like using a NATO strap, instead of the accompanying jubilee bracelet, the jubilee is fairly well made and compliments the polished case.

Seiko Skx009 clamp


Movement (It´s an Automatic)

Inside the watch sits a 7s26 automatic movement, which makes sure your time, weekday and date is on point.

With 21 jewels beating at 21600 BPH (beats pr. hour), it is a robust movement, that should last many years without service. Has roughly a 40 hour power reserve.

Downsides would be the lack of hand winding and hacking capabilities (stopping the seconds hand, when synchronizing your watch). 

Seiko SKX009 caseback

The Case back, where the Tsunami Medallion is pictured


Now I will give you the Pros and Cons, totally my opinion and if you think otherwise, feel free to comment down below this article.


  • ISO 6425 Certified
  • 200m water resistance
  • Robust movement
  • Feels more expensive than it is
  • Simple dial (I like that! :-))


  • Jubilee bracelet is alright, not great
  • As an Automatic, it stops if not worn



All things considered this Seiko Skx009 is a great watch, as you get a really good looking divers watch, you can wear at rather formal events and still use as an everyday watch.

It is my first automatic watch, so entering the automatic timepieces with a watch I know will last me a couple decades. And you should definitely consider this watch, if you like the looks of it, can cope with it being automatic and would like a watch which lasts a long time. 



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  • Hi Parsa!

    I most definitely don´t consider an automatic timepiece to be a bad thing… :-)

    To be honest I prefer them. Especially now living in the arctic, where batteries gets cooled down (my quartz Victorinox lost LOTS of time in cold weather) and often times loose time due to the cold.

    Reason for putting being an automatic as a disadvantage, is the very minor inconvenience of setting the time.

    Alex (Strap Change admin)
  • I don’t understand why you consider a watch being automatic/mechanical to be a bad thing. A watch being automatic shows it has genuine craftsmanship to it and in most cases history to the watch. The only real issue is setting the watch up before you put it on, and that’s honestly a very minor issue. It can easily be solved by giving the watch a shuffle every couple of hours(which is particularly easy when dealing with seikos), a watch winder, or daily use. In comparison, a quartz watch is often indicative of lower quality watches(obviously there are exceptions like the seiko tuna and some variations of the cartier tank). Automatic watches(when they’re respected watches like this one) sort of give you a ticket of approval to watch fans.

    Servicing is one thing I didn’t mention, but this watch barely needs servicing. In fact, you’re going to need to service a Seiko SKX less than the amount of times you need to put a new quartz battery in. Oh, and quartz watches have other issues too ofc. So the automatic watch wins this category.

    Parsa Khani

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